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One of the most effective ways to amplify your band’s following and fan base is to increase the number and frequency of your live performances.  In order to do so, there are various approaches your band can take which will allow you to obtain more bookings to boost your exposure.

The first approach is to form an alliance, if you will, of bands in your town or city.  Befriending other band members that you find interesting, entertaining and who can put on a good live show can perhaps lead to a merger with this band or several bands in order to increase your booking options.  This also increases your opportunity to book a show because you are able to offer a venue an entire night of music performed by several groups by just talking to one representative.  This makes it easier for them, and so they are more willing to book your band and your cartel.

Now, your band will most likely not want to only perform within your city.  Instead, you want the opportunity to expand to other areas.  A great way to do this is to exchange your performance with another band in another city.  Not only will this allow you to perform in a new, different venue, but it will also increase your band’s exposure to a new and different audience.  If you don’t know any other bands in other cities or don’t know the best way to contact them, try using musician forums and classifieds.   In addition to this, your band can participate in message boards that allow you to connect with other band members from different places.  Networking in this way will help you boost your connections within the music industry and increase your bookings.

Another approach to increase your bookings is to sign up your band on websites such as Eventful and Gigmaster.  Eventful is a site that provides a free service that allows fans to search bands scheduled to perform in their area.  Gigmaster is a website that allows bookers to search for bands to schedule performances based on their date availability as well as the distance the band is willing to travel.

An additional means of increasing your band’s live gigs and furthering your following is to create a festival with other bands.  Finding a venue, bands and even other talent to host a music festival in your area is a great way to do this.  If you know of a festival that does not have a musical performance lined up, you can also contact a member of the sponsoring organization for a chance to be booked for the festival.  Contacting local Chamber of Commerces is a great way to make these connections and to find out about music festivals and booking opportunities in different locales.

Looking for performance opportunities to boost your band’s exposure and following doesn’t end here.  You can also book gigs with non-traditional events such as conferences, charity events and even theatre or art shows, just to name a few!

This article was written by Nicolette for Audimated.com.  If you have any further information or recommendations for a future article, please contact Nicolette@audimated.com.